Keynotes worthy of AWS Events.
SketchDeck is a dedicated creative agency for executive keynotes, storytelling, and speaker enablement, built for the pace, precision, and bar-raising ambition AWS demands. Trusted across Amazon teams.
Next ↓The Opportunity
The Brief
You're raising the bar on 1P cohort keynotes, starting with three Public Sector Symposiums in 2026: Ottawa, Canberra, and London. We understand the assignment.
The core deck is handled. Opus is building it. What these keynotes need is everything that makes them land in the room: a cohesive story across every speaker, hands-on speaker enablement, airtight project management, and a partner who speaks AWS, so your program leads and your executive speakers feel supported from the first brief to the final click backstage.
What we'll deliver
- A senior writer/strategist fluent in the AWS voice, shaping each speaker's story to one all-up narrative
- Speaker management: story sessions, talk tracks, dry runs, and calm, hands-on support through the inevitable last-minute changes
- Deck modification from your core symposium template, elevated per audience, never off-brand
- Project management as the connective glue across speakers, production agencies, and deadlines
- On-site support: edits up to showtime, so nothing derails the moment
- A single point of accountability, plus a partnership built to scale across your broader 2026 portfolio
Our Process
How We Work
A production system built for executive speed and
Step 01
Intake & Alignment
Every engagement starts from the all-up narrative and the public-sector messaging framework: audience, singular objective, and what success looks like in the room. The brief gets faster over time as we internalize the AWS voice and how each business team frames big ideas.
Step 02
Narrative & Speaker Story
Slides are the last thing we think about. First we map the throughline: where the argument peaks, what has to land emotionally. Then we meet each speaker to shape their segment so it fits one cohesive arc, not five disconnected talks.
Step 03
Scripting & Content
We turn frameworks and raw talking points into damn good copy in authentic AWS tone: scripts, talk tracks, and speaker notes that sound like the people delivering them.
Step 04
Deck Modification & Build
Our designers adapt the core symposium deck per audience: bold where it needs to be, precise where it matters, always on-brand. We work natively in PowerPoint, so every file is editable and production-ready.
Step 05
Dry Runs & Rapid Revisions
We run the dry runs, hold version control, and absorb the two-days-out, nineteen-changes reality without breaking the file (or a sweat). Same-day and next-day turnarounds. On-site when it counts.
Step 06
Final Delivery & Debrief
Full QA pass (animation, fonts, aspect ratio, backup PDF, speaker notes), then a clean handoff to your production agencies (Sleek, Uptown, TK). After each event we debrief on what landed, and that becomes the baseline for the next build. Every keynote gets tighter because we're compounding.
The Full Process
Intake & Alignment
Narrative & Speaker Story
Scripting & Content
Deck Modification & Build
Dry Runs & Rapid Revisions
Final Delivery & Debrief
The People
Your Team & Working Model
Purpose-built for this account. Fluent in AWS before the first brief lands.
How the Model Works
We operate as the connective layer between AWS stakeholders setting direction at the top and the SketchDeck team executing below.
AWS Stakeholders
The 1P Program Leads
Makenzie, Sara, and the business stakeholders own the narrative, the budget, and the strategy. We turn that direction into execution and give them total visibility every step of the way.
The Event Speakers
AWS executives and customer voices who need their story shaped, their slides built, and their nerves handled. We work hand-to-hand with each of them.
SketchDeck Core Project Team
Senior Writer / Content Strategist
Owns the AWS voice and turns frameworks into speaker-ready story. The heartbeat of this engagement.
Project Manager
Single point of accountability across speakers, agencies, revisions, and deliverables.
Design Director
Creative oversight, brand stewardship, and the quality bar.
Senior Designer
Deck modification and narrative-to-slide translation.
QC Specialist
Final-pass review on every deliverable before it leaves our hands.
On-Site Designer
Live, backstage change support at the event.
Our job is to keep both sides aligned to one story, so the leads stay firmly in control and the speakers feel genuinely cared for, all the way to the stage.
Who's on This Partnership
Elliot Miller
Sr Partnerships Director
SketchDeck
Jenna Briggs
SVP Client Services
Simplicity
Cindi Newell-Timmons
VP Client Services
Simplicity
Mary Darby
VP Accounts
SketchDeck
Tiana Lee
Senior Design Director
SketchDeck
Jasmin Khatkar
Project Manager
SketchDeck
You get a dedicated team, not a shared resource pool. Everyone who touches your work knows your brand and your voice before the work begins.
The Platform
Full Transparency, Built In. For Leads and Speakers Alike.
One place for the whole program, with a right-sized view for everyone in it.
Both your program leads and your speakers work directly with the SketchDeck team inside one platform: annotate on slides, leave comments in context, message the designer or writer, and pull the latest file anytime. No email version chaos. No "which deck is final?" No black-box agency experience.
What makes it work is differentiated access:
1P team leads get the control tower: every symposium, every speaker's status, every version, plus real-time budget, spend, turnaround, and QC metrics. Full visibility into how the program is running, without having to ask.
Speakers and other stakeholders get a focused, frictionless view: just their slides, their notes, and their feedback thread. They comment, talk directly to the team, and grab the latest file, without wading through program-wide data or budget they don't need to see.
AI-Assisted Project Briefs
Structured intake that captures the right information upfront, so designers and writers hit the ground running.
Collaborative Visual Feedback
Annotate directly on slides; mark rounds, track changes, resolve comments in context. Speakers and leads both comment where it counts, never in a lost email chain.
Central Project & Asset Library
Every deck, version, and brand asset in one searchable, secure, compliant home. Everyone always has the latest file, scoped to what they should see.
Real-Time Metrics & Visibility
Leads see project status, turnaround performance, revision cycles, and spend in real time. Full program transparency, on tap.
Same platform, streamlined two ways: for a busy executive who just wants their slides right, and for a program owner who needs to see everything at once.
Portfolio
Selected Work
Investment
Pricing Estimate
Estimate, not a quote. Configure each variable to see how the investment flexes.
Number of symposiums
Service level
Fine-tune individual variables instead of using a preset service level.
Slides per deck
Writing & content depth
Speakers per keynote
Rounds of edits
Dry runs managed
On-site support days per deck
0 = no on-site support
Per deck
$0
Program total
$0
Role breakdown, per deck
| Role | Hours | Rate | Amount |
|---|
Breakdown shows exact math. Headline figures round up to the nearest $100.
Figures are planning estimates. Final scope and pricing confirmed after the scoping conversation.